Alpes Mídia participates in the 11th Lide Retail Forum

The event was attended by great leaders such as Luiza Trajano, Marcio Waldman and Silvio Sauerbier

The Business Leaders Group (LIDE) brought together more than 100 businesspeople last Thursday, March 23rd. The 11th edition of the Lide do Varejo Forum had the theme “The Future of Retail”, at the Hotel Palácio Tangará, SP. With panels, talks, experiences and, mainly, networking between presidents, vice-presidents and c-levels of leading retailers in the national and international market. Opportunities for the sector guided the event, which was attended by a giant in the retail market, Luiza Helena Trajano, businesswoman who runs the Magazine Luiza store network, and Silvio Sauerbier, CEO of Alpes, the largest media acquisition group in America Latin.

Alpes Mídia’s participation in this edition was an invitation from Heloisa Garrett, president of LIDE Paraná. The agency currently operates more than 200 million reais on TV, radio and other spaces. His representation in the retail sector, in which Silvio was able to identify the advertising tools available for his business and recognize the need to invest in media, in order to bring a more appropriate language to the end consumer, generating more results sales to retailers.

“Having the opportunity to be in this edition of LIDE Global, made up of selected companies, is gratifying. Furthermore, we increasingly position ourselves as the reference agency that can scale and take these businesses increasingly to the top”, explains Silvio Sauerbier.

The LIDE Group seeks to connect entrepreneurs, opportunities and technologies for the retail sector with a view to strengthening and growing brands. The meeting focused on relevant topics in the Brazilian retail sector and covered issues related to the consumption and communication chain. The event was also attended by Eduardo Monaco (Clearsale); Marcio Waldman (Petlove), and Jorge Lima (Secretary of Economic Development of SP), among other experts.