Alpes Mídia is an example of success in increasing ROI in advertising

Smart agency strategy drives return on investment in advertising campaigns

In an increasingly competitive and digitalized world, investment in advertising becomes essential for companies that want to increase their visibility and drive growth. However, in a scenario of limited financial resources, it is essential that organizations evaluate the return on investment (ROI) of their advertising strategies. Alpes Mídia has stood out as a notable example of success in maximizing ROI, using innovative and intelligent strategies.

Alpes Mídia is a renowned advertising agency, recognized for its expertise and commitment to offering personalized solutions to its clients. With an approach focused on tangible results, the agency stands out by constantly looking for ways to increase the return on investment in its campaigns.

Silvio Sauerbier, CEO of Alpes Mídia, explains: “ROI is an indicator that measures the efficiency of an advertising campaign by comparing the gains obtained with the amount invested in it. In other words, it is a way of evaluating whether the money spent on advertising is being well spent and whether it is generating positive results for the business.”

One of the main secrets to Alpes’ success is the in-depth understanding of each client’s target audience. Before starting any campaign, the agency invests time and resources in thorough research to identify the characteristics, needs and behaviors of target consumers. This precise knowledge allows the agency to segment its campaigns effectively, directing advertising efforts assertively.

There are several ways to calculate ROI and the result is expressed as a percentage and can vary according to each campaign and objective established. The higher the ROI, the better the campaign performance. The agency recognizes the importance of the digital environment and presence on social media, but also understands that each client has specific needs and preferences. Therefore, they develop personalized strategies in traditional media, such as television and radio.

“ROI metrics are extremely important, without them Alpes would not be what it is today and we would be left in the dark, not knowing where to go or how to overcome obstacles, it shows us whether the media is corresponding to the result expected by the client and directs us to maintain marketing strategies or change them quickly. We are assertive in calculating ROI with all clients. A current case that works in this format at Alpes is Biessence, which started by investing 8.7% and today, with ROI metrics, invests 40.8%”, shares the CEO.

Silvio reiterates that ROI directly impacts the client’s finances for media made on TV and Radio. “Through it we are able to assess whether the investment in media is satisfactory to the client, each segment and service has its return on investment and most of the time the client does not know their return. Today, we can help any client through studies to understand the ROI of their service or product.”