The event was attended by great leaders such as Luiza Trajano, Marcio Waldman and Silvio Sauerbier

The Business Leaders Group (LIDE) brought together more than 100 businesspeople last Thursday, March 23rd. The 11th edition of the Lide do Varejo Forum had the theme “The Future of Retail”, at the Hotel Palácio Tangará, SP. With panels, talks, experiences and, mainly, networking between presidents, vice-presidents and c-levels of leading retailers in the national and international market. Opportunities for the sector guided the event, which was attended by a giant in the retail market, Luiza Helena Trajano, businesswoman who runs the Magazine Luiza store network, and Silvio Sauerbier, CEO of Alpes, the largest media acquisition group in America Latin.

Alpes Mídia’s participation in this edition was an invitation from Heloisa Garrett, president of LIDE Paraná. The agency currently operates more than 200 million reais on TV, radio and other spaces. His representation in the retail sector, in which Silvio was able to identify the advertising tools available for his business and recognize the need to invest in media, in order to bring a more appropriate language to the end consumer, generating more results sales to retailers.

“Having the opportunity to be in this edition of LIDE Global, made up of selected companies, is gratifying. Furthermore, we increasingly position ourselves as the reference agency that can scale and take these businesses increasingly to the top”, explains Silvio Sauerbier.

The LIDE Group seeks to connect entrepreneurs, opportunities and technologies for the retail sector with a view to strengthening and growing brands. The meeting focused on relevant topics in the Brazilian retail sector and covered issues related to the consumption and communication chain. The event was also attended by Eduardo Monaco (Clearsale); Marcio Waldman (Petlove), and Jorge Lima (Secretary of Economic Development of SP), among other experts.

Transformation of the agency into a group of companies strengthens its presence in the communication sector and expands into other countries

Alpes Mídia, renowned for its excellence in the communication field, announces a strategic transformation that will lead it to become the powerful Grupo Alpes. With this evolution, the company reinforces its commitment to innovation, service diversification, and expansion in both national and international markets, now operating in the United States and Paraguay, aiming for a 60% increase in its revenue.

With a consolidated trajectory and a unique reputation, Alpes Mídia has always been recognized for its excellence in media, advertising, and merchandising services, acquiring important clients and partners over the years. However, the company’s visionary leadership identified the need to explore new opportunities in an increasingly connected and dynamic world.

Silvio Sauerbier, CEO of Grupo Alpes, explains that this transformation represents a significant milestone in the company’s journey. “It was something that happened naturally over time, it wasn’t planned. New challenges, opportunities, and committed partners emerged along our path, demonstrating that we are on the right track. We have great expectations with these changes, aiming to triple our achievements.”

Grupo Alpes emerges as the result of meticulous strategic planning, aiming to position the company as a reference in integrated communication solutions. Reflecting modernity and dynamism, the company offers a wide range of services, covering areas such as advertising, digital marketing, results analysis, training, and strategic planning.

Karine Sauerbier, Core Business of Grupo Alpes, shares that she developed a simple, direct, and reliable brand in an assertive way, a young-adult identity that dreams of the success of their business and spares no effort to make it a reality. “Seeking sophistication and elegance in their personal experiences but not giving up on adventure and being surprised by the sensations nature can provide. Grupo Alpes aims to elevate results through a 360º vision of the client’s business. We are specialists in generating value through the best communication strategy. The brand brings us a strong desire for new experiences, willing to do anything to push boundaries because we are explorers. But will alone is not enough to reach the top; it depends much more on strategy than bravery. The idea is to change the perspective of the situation, we no longer follow this path alone; that’s how we decided to combine our expertise to show the horizon in another way to those who, like us, are willing to face the climb. Today we can say we are Grupo Alpes; before climbing the mountain, ask the giants for help.”

The company plans to expand its operations to other states, leveraging the expertise acquired over the years and its brand recognition. With strategically located offices in different states of the country, such as Curitiba, São Paulo, and Rio de Janeiro, the company seeks to conquer new markets and strengthen its partnerships.

“These changes will positively impact our clients. From now on, Grupo Alpes consists of the companies: Alpes Mídia, Mila Mídias, Lavratti, Caruzi, H Publicidade, Fama Media, Bebee, and Revista Escape Magazine. These are companies formed by excellent professionals with vast market experience. Currently, we are able to serve any client comprehensively, whether in offline media, online media, technology, high-quality production, or companies with a target audience of AA+,” clarifies Silvio.

Fabio Martuscelli, Executive Director of Revista Escape Magazine and Partner of Agência Fama Media, describes that the client benefits from this solidification of the strategic partnership between the agencies. In this way, and with a high volume of media managed monthly, we ensure extremely advantageous conditions for clients, combined with our expertise in Advertising Film Production, Digital Marketing, and Media Planning.

The transformation of Alpes Mídia into Grupo Alpes is proof of the company’s ability to reinvent itself and adapt to changes in the business world. With a clear vision of the future, they are preparing to face market challenges and seize opportunities, always focusing on excellence and client satisfaction.

Ornella Lavratti is an inspiring figure in the business world, recognized as an example of success in the advertising and advertising sector. His career began as an account manager at Embratel, where he demonstrated exceptional skills in winning customers and building solid relationships. It was during a visit to offer telephone services to Silvio Sauerbier’s company that Ornella had an encounter that would change her career. Impressed by her talent, Silvio chose to open his own advertising agency and invited Ornella to join him as a partner in attracting clients. Thus, she took her first steps in the advertising market working as a customer service at Mídia SOS.

Determined to improve her knowledge, Ornella embarked on a learning journey, earning a postgraduate degree in advertising and ROI at the University of  São Paulo (USP). Her solid education and well-designed strategies gave her a competitive advantage when she returned to Curitiba and became Silvio’s partner, driving the transformation of Mídia SOS into Alpes Mídia.

During her career transition, Ornella faced significant challenges. However, her determination to stand out in the advertising market drove her to win clients and achieve impressive results. She identified a gap in the market and introduced a new business model based on results and performance. Although they initially faced some resistance from clients, Ornella and Silvio believed in the potential of this innovative working model and consistently demonstrated its effectiveness. By selling tangible results, they help companies boost their sales and achieve significant success. Quickly, recognition of their expertise spread, making them a trusted choice for companies looking to improve their performance and achieve a three-fold return on investment.

One of the most challenging and rewarding skills Ornella developed throughout her journey was her ability to identify and meet customer needs. With her unique strategic knowledge, she mapped innovative solutions to business problems, driving the growth of Mídia SOS, which later evolved into Grupo Alpes, a conglomerate of leading companies in the sector.

Currently, as VP of Grupo Alpes, Ornella Lavratti is an influential business leader, recognized for her entrepreneurial vision, commitment to excellence and passion for concrete results. His inspiring leadership allows Grupo Alpes to continue to thrive and offer creative solutions to its customers’ needs in an ever-evolving market.

Smart agency strategy drives return on investment in advertising campaigns

In an increasingly competitive and digitalized world, investment in advertising becomes essential for companies that want to increase their visibility and drive growth. However, in a scenario of limited financial resources, it is essential that organizations evaluate the return on investment (ROI) of their advertising strategies. Alpes Mídia has stood out as a notable example of success in maximizing ROI, using innovative and intelligent strategies.

Alpes Mídia is a renowned advertising agency, recognized for its expertise and commitment to offering personalized solutions to its clients. With an approach focused on tangible results, the agency stands out by constantly looking for ways to increase the return on investment in its campaigns.

Silvio Sauerbier, CEO of Alpes Mídia, explains: “ROI is an indicator that measures the efficiency of an advertising campaign by comparing the gains obtained with the amount invested in it. In other words, it is a way of evaluating whether the money spent on advertising is being well spent and whether it is generating positive results for the business.”

One of the main secrets to Alpes’ success is the in-depth understanding of each client’s target audience. Before starting any campaign, the agency invests time and resources in thorough research to identify the characteristics, needs and behaviors of target consumers. This precise knowledge allows the agency to segment its campaigns effectively, directing advertising efforts assertively.

There are several ways to calculate ROI and the result is expressed as a percentage and can vary according to each campaign and objective established. The higher the ROI, the better the campaign performance. The agency recognizes the importance of the digital environment and presence on social media, but also understands that each client has specific needs and preferences. Therefore, they develop personalized strategies in traditional media, such as television and radio.

“ROI metrics are extremely important, without them Alpes would not be what it is today and we would be left in the dark, not knowing where to go or how to overcome obstacles, it shows us whether the media is corresponding to the result expected by the client and directs us to maintain marketing strategies or change them quickly. We are assertive in calculating ROI with all clients. A current case that works in this format at Alpes is Biessence, which started by investing 8.7% and today, with ROI metrics, invests 40.8%”, shares the CEO.

Silvio reiterates that ROI directly impacts the client’s finances for media made on TV and Radio. “Through it we are able to assess whether the investment in media is satisfactory to the client, each segment and service has its return on investment and most of the time the client does not know their return. Today, we can help any client through studies to understand the ROI of their service or product.”

It is undeniable that, nowadays, online media has expanded at an increasingly accelerated pace. Due to this dynamic, many companies end up forgetting about offline media and its importance. But, after all, what is offline media?

As the name suggests, it is media that cannot be found on the internet, being transmitted through more traditional communication vehicles, such as murals, billboards, prints and advertisements on radio stations and television channels, among other means.

Although it was established for its relevance in itself, digital media should always act in harmony with offline media. One does not replace the other, occupying distinct and equally important spaces in terms of advertising and consumer needs. This is because the traditional format, in addition to being used for years as an effective method for brands to achieve their objectives, preserve and expand their audience, brings very particular opportunities and strategies for communication between the company and the target audience.

It’s a fact: smartphones and computers have captured people’s attention in recent years. But, in a practical way, when you think about continuity and recurrence, you think about what is part of the population’s daily life. In other words, what is present in the offline environment, in reality. For example, a person may be on their cell phone while walking past a billboard on their way home. Or, they may not focus on the advertisement they hear for the first time on the radio, however, it is unlikely that this person will go unnoticed by these events every day. Therein lies the merit of the frequency and routine provided by offline media.

Furthermore, analyzing this routine in radio and TV programs, there is an essential factor for this advertising model: the intimacy created between the public and the brand based on the credibility of the announcers and presenters, who end up “sponsoring” the products and services advertised. for them. This attention spent when advertising, when used alongside other sales techniques, is one of the main resources for publicity and, consequently, for the growth of companies.

Another prominent factor for offline media is the ability to reach audiences who do not have access to the internet, whether due to financial conditions, age or even choice. Therefore, considering that the competition for products and services in digital media is immense, using different means of communication to stand out in the market is imperative and, in this scenario, offline media is currently the safest way to leverage and expand a company. With the end of the pandemic, many people are looking for new experiences and reducing the time they spend online. As a result, an increase in investment in offline advertising is expected in 2023. If you are interested in entering this market, here are some tips: The first step to a successful campaign is good planning. Before executing, it is essential to understand the target audience, the relevant information and the appropriate language for the connection between the brand and the consumer. Researching and planning is the first step to every successful campaign.

Although the ideas may be brilliant on paper, you need to put them into practice. To obtain good results, it is essential to choose qualified professionals and value them, who bring agile and unexpected solutions, working cooperatively. The use of technology is crucial to the development of offline media.

With its help, it is possible to measure campaigns carried out offline. Therefore, it is important that professionals in the field look for technological methods and tools that improve their work, allowing for a more complete assessment.

Among the essential tools for expanding offline communication are the collection of information generated by the media and the measurement of results, such as the number of calls received on the determined 0800 number, access to the QR Code displayed on the screens, the use of WhatsApp to receive messages and calls from those interested in the product and in-person customer service along with the promotional code published by the media.

Finally, remember: promoting offline, analyzing results online and discovering your ROI is the recipe for success!