Ornella Lavratti: leader and visionary in the world of advertising and advertising

Ornella Lavratti is an inspiring figure in the business world, recognized as an example of success in the advertising and advertising sector. His career began as an account manager at Embratel, where he demonstrated exceptional skills in winning customers and building solid relationships. It was during a visit to offer telephone services to Silvio Sauerbier’s company that Ornella had an encounter that would change her career. Impressed by her talent, Silvio chose to open his own advertising agency and invited Ornella to join him as a partner in attracting clients. Thus, she took her first steps in the advertising market working as a customer service at Mídia SOS.

Determined to improve her knowledge, Ornella embarked on a learning journey, earning a postgraduate degree in advertising and ROI at the University of  São Paulo (USP). Her solid education and well-designed strategies gave her a competitive advantage when she returned to Curitiba and became Silvio’s partner, driving the transformation of Mídia SOS into Alpes Mídia.

During her career transition, Ornella faced significant challenges. However, her determination to stand out in the advertising market drove her to win clients and achieve impressive results. She identified a gap in the market and introduced a new business model based on results and performance. Although they initially faced some resistance from clients, Ornella and Silvio believed in the potential of this innovative working model and consistently demonstrated its effectiveness. By selling tangible results, they help companies boost their sales and achieve significant success. Quickly, recognition of their expertise spread, making them a trusted choice for companies looking to improve their performance and achieve a three-fold return on investment.

One of the most challenging and rewarding skills Ornella developed throughout her journey was her ability to identify and meet customer needs. With her unique strategic knowledge, she mapped innovative solutions to business problems, driving the growth of Mídia SOS, which later evolved into Grupo Alpes, a conglomerate of leading companies in the sector.

Currently, as VP of Grupo Alpes, Ornella Lavratti is an influential business leader, recognized for her entrepreneurial vision, commitment to excellence and passion for concrete results. His inspiring leadership allows Grupo Alpes to continue to thrive and offer creative solutions to its customers’ needs in an ever-evolving market.