Cliente: GIOVANA BABY
To promote its new GB Men line, focused on products for men, Giovanna Baby needed a large male audience. Therefore, they counted on Alpes to promote the news on rock radio, 89FM.
As a reference for quality and enchanting aromas, Giovana Baby has products that are well-established among the female audience. Seeking to expand its horizons, the brand continues to optimize its products in the cosmetics area.